HOW IT WORKS
There are three ways to work with us.1
MARKETING PARTNERSHIPS
The core blancspace offering is a six-month marketing partnership that will transform the way you communicate with your customers and set you on a positive growth trajectory. It provides you with a long-term, strategic partner to encourage and direct your brand’s development while providing on-demand access for both continued and immediate support requirements. A minimum of six months provides the optimal runway for success in establishing the strategy and executing the tactics to see results.
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HOW IT WORKS +
Our partnerships are completely tailored to your business needs and goals, and we always start with a brand audit to discover exactly where you are now, point A, and where you’d like to be, point B.
We then plot out a strategic, six-month marketing plan that becomes the road map for travelling between point A and B.
Then, we layer in a menu of creative and promotional deliverables - content creation, photography, videography, copy writing, social media optimisation, email marketing, graphic design, website development or events, whatever your specific business requires - to facilitate the delivery of your marketing plan.
And finally, we work in close collaboration to execute the plan together, leveraging our continuous sound advice, market insights and creative ideas along the way.
2
SPECIAL PROJECTS
We also cater for special, one-off projects to which we apply our signature, discerning approach. Graphic design, website development, strategic public relations, events or collaborations are our specialty in this area.
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3
BRAND & MARKETING AUDITS
We deep dive into your brand and existing marketing practices to discover what is working and what is not then deliver a comprehensive report with changes you could make to improve opportunities and performance.
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WHY IT WORKS +
We seamlessly blend Strategy, Management, Creative & Production in just the right combination for your business.
Our bespoke strategies, compelling content and actionable campaigns combine both the high-level vision and tactical execution required to build the perception and performance of an outstanding brand.
We transform your marketing efforts while offering delightful new experiences for your business and its customers.
We save you time and resources by directing your marketing activity, and see clear opportunities where others don’t, setting you up for continued and future success.
The blancspace team has over 20 years of combined marketing experience. We are all tertiary qualified in our respective areas of expertise and are constantly up-leveling our skills to bring your business innovative ideas, insights and intelligence.
We are highly responsive, forward thinking, strategic, positive and enthusiastic.
WHAT HAPPENS WHEN IT WORKS +
Building a brilliant brand is a long-term pursuit where the goal is to build human-to-human connections with your audience. It is about getting your brand in front of the right people time and time again until they know, like and eventually trust you. Once you’ve earned their attention and trust, your brand is the reason they will buy.
This is the blancspace brand-building journey;
B – Brand awareness activities begin the journey
L – Likeability follows when your message resonates with your ideal customer
A – Attention is earned when that message is repeated
N – New customers begin to recognise your visual identityion with these customers continues across all your brand touch points
S – Socialisation ensues as customers court your brand
P – Perceptions are formed in your customer’s mind
A – Action is taken in the form of a view, a like, share, shout out or word-of-mouth recommendation
C – Connection with your new customer is confirmed
E – Engagement with your brand dramatically improves as this cycle is repeated
WHO IS BLANCSPACE FOR? +
New businesses looking to make their mark on the world.
Emerging brands with some experience who need to refine their positioning, message, offering and marketing.
Established brands who need fresh ideas, marketing support, social media activation and continued communication with their audience.