ABOUT
Blancspace is a boutique Marketing Agency based in Adelaide South Australia.
In 2016 Erin Fraser founded Blancspace with a passionate belief that all businesses have a ‘white space’ opportunity – to build a brilliant brand.
Erin is originally from Sydney and built her marketing career with some of the world’s most acclaimed global brands including Estée Lauder, Tom Ford, L’Oreal and Avon, learning two formative principles that continue to guide her today; it all begins and ends with brand and nothing happens by accident.
Erin moved to Adelaide in 2014 and accepted the role of Head of Marketing, PR and Events at Bird in Hand winery in the Adelaide Hills. After a year immersed in a growing, local enterprise, Erin saw a unique opportunity to combine her corporate expertise and small business experience into a personal, practical and professional marketing service based in Adelaide.
Blancspace has since had the privilege of working with an incredible edit of premium fashion, beauty and lifestyle brands, growing and pivoting to add new services and team members but always remaining true to our north star; doing things properly or not at all.
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We believe in human-to-human connection and allow our “six” senses; taste, touch, sight, sound, scent and, mindfulness, to subtly inform our discerning approach to building brands.
This belief, combined with a spirit of excellence, unmatched intelligence and the smart implementation of creative ideas, ensures your brand becomes your key point of difference and ultimately, a driving force for success.
Meet Our Team.
ERIN FRASER
Founder/Marketing Director
Read about Erin here +
Blancspace is led by Erin Fraser who is originally from Sydney and there built her twenty-year marketing career with internationally acclaimed brands including Estée Lauder, Tom Ford and L’Oreal. Locally, she directed Marketing, PR and Events for Bird in Hand and so today is passionate about channelling her corporate expertise and local business experience into helping both emerging and established brands achieve brilliance.
Erin is a member of Business SA and the Australian Institute of Marketing. She is a graduate of ACU National with a Bachelor of Business in Marketing and Harvard Business School with a Certificate in Entrepreneurship.
RACHEL ANGRAVE
Creative Co-Ordinator
Read about Rachel here +
Our creative cat Rach is here to bring your design dreams to life. Rachel is drawn to beautiful brands, publications, content and design, and uncovering the diverse stories they tell through our signature, premium aesthetic. Rach is passionate about discovering your brand’s true self, executing against a creative vision and watching it come to life.
SAM MCDONALD
Copy Writer
Read about Sam here +
Our resident copy writer and a passionate traveller, Sam brings his way with words to the world of brand and marketing. Just don't ask him about his book. Read more about Sam here.
LAUREN DILENA
Brand Ambassador
Read about Lauren here +
As the Blancspace Maison Brand Ambassador, Lauren is responsible for the Blancspace public persona across content creation, social media, styling, hosting and events. A Fashion Stylist by trade, Lauren makes sure everything looks and feels fabulous. Read more about Lauren here.
KALYCA CRISA
Brand Co-ordinator
Read about Kalyca here +
Our chief organiser extraordinaire, Kalyca ensures the seamless operation of the business across both the agency and co-working space, managing the team, office, clients and residents with her signature attention to detail. Need a hack for almost anything? She has a Mary Poppins-style tip up her fashionable sleeve all ready to go.
DANIELLE LILL
Communications Manager
Read about Danielle here +
Dan has 20+ years of experience in Communications and Consumer Engagement having built a celebrated career at Estée Lauder Companies with brands including Bobbi Brown and Clinique. Dan leads Digital Marketing, PR and Influencer Relations at Blancspace and is based on the east coast in Sydney, close to the media and stunning surf beaches.
In April 2020 we renovated a heritage-listed 3-level terrace house on Angas Street in Adelaide’s city centre, allowing us to bring our brand, blancspace, to life, in real life; for it is not only our new office, but a luxury co-working space as well.
We warmly invite you to / DISCOVER BLANCSPACE MAISON