Blancspace Creative

CASE STUDY
CALM SPACE PSYCHOLOGY

Calm Space Psychology is a therapeutic haven dedicated to infusing calm into mind, body and life through sleep. The clinic is the creation of Brooke Michell, Experienced Psychologist, Paediatric Sleep Specialist and Mother of Four who promises that a fulfilling, meaningful and well-rested life is possible for parents, children and professionals.

PROJECT
Brand Transformation

year
2021

Client
Calm Space Psychology

services
Brand Discovery
Brand Strategy
Creative Direction
Brand Identity
Content Creation
Website Design & Development
Copy Writing
Graphic Design

Challenges

The challenge: bring the Calm Space Psychology brand to life.

STRATEGTY

Following an initial consultation with Brooke, we challenged her to complete our comprehensive new brand questionnaire which invites a deep dive into the WHY, who, when and where of the new business and brand she sought to create. The dissection and analysis of this questionnaire combined with our kick-off brand workshop allowed us to get inside Brooke’s mind, teasing out her vision so we could set about making it a reality.

The way we do this is through our signature Brand Style Guide - a 30+ page ‘guide to your brand’ that is sectioned into Brand Strategy, Creative Direction and Brand Identity. It identifies the brand essence or what Calm Space wants to be known for – sleep – as well as target audience, tone of voice and brand message.

We then take this deep background work and begin the creative design process to capture the brand essence in a simple set of visual cues; a font library, colour palette and finally, new brand logo.

The Creative Direction section of the Brand Style Guide informs the style and aesthetic display of any new photography and so the next step was to plan and create some beautiful new and on-brand imagery to primarily populate the new Calm Space website but to also use across social media. Its also an excellent idea to capture some current, light and high-res imagery of the business founder, in this instance Brooke, at the same time and in different outfits and settings.

At the same time we began to plan and build the new Calm Space website, designing the bespoke navigation, writing all the copy and curating the images from our content photoshoot. Brooke’s curated Free Sleep Resources are displayed as e-booklets and then open up to read as extended blog posts, a clever and creative execution we enjoyed developing for Calm Space. We also create a complete stationary suite for Calm Space including business cards and thank you notes.