Strategic Brand Consulting and Content Production
ABOUT
Blancspace offers intentional and strategic marketing consultation to luxury, beauty and lifestyle brands seeking to elevate their positioning and communication through content.
With experience across startups and global brands, we have developed a seamless production process, collaborating with creative experts to deliver cross-platform content in still images, video and copy.
Our content has been featured in various Australian publications including Vogue, Men’s Health, SA Life and Beauticate as well as on billboards across New York and Chicago.
FOUNDED BY
Erin Fraser is the Founder of Blancspace; a consulting agency where the goal is to identify a brand’s unique “white space” opportunity for success. Erin has been building brands for over twenty years – she started her career in big beauty, overseeing marketing strategies for Estée Lauder, Avon and Tom Ford before moving into consulting to Australian small businesses across travel, wine, health, interiors and fashion as well as global beauty brands L’Oreal Paris, Maybelline and most recently, Omnilux LED. This comprehensive portfolio of experience has allowed Erin to approach all projects with a global, strategic mindset coupled with personal, local execution.
“We’ve loved working with Blancspace! With our company being US-based, we don’t have as much visibility into the Australian market and Erin and her team have consistently provided us with the local support we need. They truly care about, and believe in, our brand.”
/ Layne Ergas, CMO, Omnilux“It is rare to work with someone who is as professional and hard working as they are personable and creative, this is Erin.”
/ Claire Tapp, L’Oréal
SERVICES
BRAND CONSULTINGCONTENT PRODUCTIONMARKETING STRATEGYCOLLABORATIONS AND PARTNERSHIPSCOPY WRITINGCUSTOMER EXPERIENCE